Say hello to Melvin the Magical Mixed Media Machine.
Similar to a Rube Goldberg apparatus, Melvin is an intricately designed contraption that is over-engineered with the intent of performing very simple tasks.
Complex, multifaceted, & inefficient (in the best way possible), this machine was designed flawlessly with the purpose of establishing & promoting its own identity - ironically, through social media.
Melvin's distinctiveness from other machines of his nature is that he interacts with speculators. He does this during live performances & by capturing pictures during his production & uploading them to his own blog, Facebook, and Twitter accounts.
My favorite part is the umbrellas. :)
Melvin was constructed by a design studio by the name of HEYHEYHEY.
All photos gathered from Melvin's Site.
Check it out & learn some more about this mind-blowing invention.
Now Playing: "Red Dust" - James Vincent McMorrow